29 Mar 2012

Choosing The Right Keywords To Increase Website Traffic – Part 2

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Last week we discussed Choosing the Right Keywords To Increase Website Traffic – Part 1, and this week we continue our advice for choosing the right keywords!

Short Tailed or Long Tailed Keywords

Choosing between Short Tailed or Long Tailed Keywords will have an impact on the amount of traffic you will get, so choosing the right amount of words in your keywords is key.  Check back at our article of Short Tailed vs. Long Tailed Keywords and you will see that short tailed keywords are more general which leads to a larger amount of search volume, but also means more competition.  Long tailed keywords, on the other hand, are more specific, which leads to lower search volume and not as much competition.

For local businesses that want to target local customers, long tailed keywords is what you want to aim for!   Here’s an example:

Let’s say you own a pizza carryout/delivery restaurant in Baltimore, MD.  And to be more specific, it’s located in White Marsh.  The pizza delivery and carryout business has some fierce competition, but you know your core customers are within a 5 mile rang.  So the keywords for your pizza carryout business may include: “white marsh pizza carryout”, “white marsh pizza delivery”, or even just “white marsh pizza”

Businesses that had a much broader audience will have to use a mixture of short tailed and long tailed keywords to land visitors.

An example would be a business that sold custom t-shirts on a national level.  You could target short tailed keywords such as: “T-shirt sales” or “custom T-Shirts”.  Then you can throw in long tailed keywords like: “custom screen printed t-shirts” or “Design your own t-shirts”.

Search Volume

While choosing relevant keywords that target your key audience is important, you also need to make sure that you choose keywords that result in search volume.  If your company specializes in selling customized bike helmets and is located in Dundalk, you have to take into consideration how often a search is performed for “customized bike helmets in Dundalk”.  Do you need to make your keywords less specific, and target a broader audience?  A better long tail keyword would be “customized bike helmets in Baltimore”.

How does the search volume compare on a local level compared to a global level?  If you are targeting local customers, then it would be a good idea to make sure the keywords you choose have a good amount of local search volume. But if you run a business where your customer location doesn’t matter, than focusing on the national or global searches would be your target.

You can have great keywords that directly relate to your website, but without people searching for those keywords, no one is going to visit your site!  One way around that is by using backlinks, but we’ll save that topic for another day!

If you would like assistance in finding the right keywords for your website, performing research, or starting an SEO campaign, just give us a call at 410-344-7066 or drop us a line using our contact us form, and we’ll be more than happy to help discover the right keywords!  You can also connect with us on Facebook and Twitter to get all of the latest marketing tips and advice, as well as our latest specials!

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